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Today, 窪蹋勛圖厙s pivotal acquisition of , to further accelerate our AI technology and our mission to connect sales reps with the answers and content they need, the moment they need it.
Entering a new era of AI-intelligence with Cquence
From the moment I met Larry and Dom, the founders of Cquence, I knew we were aligned on a shared vision for the future of sales enablement. Cquence's AI technology unlocks incredible potential by extracting critical deal insights from sales conversations, CRM data, and other unstructured sources. This empowers revenue teams to minimize time spent on admin tasks and maximize time spent selling.
But this acquisition is about much more than just automation. It's about creating intelligent, context-driven experiences that make reps more efficient, empowered, and impactful than ever before. With Cquence, we're accelerating our mission to deliver truly personalized enablement experiences for every rep.
To fully understand what this means for the future of 窪蹋勛圖厙, let me shed some light on how we got here.
Why AI-powered just-in-time enablement?
Revenue teams stand at a tipping point. The pace of business has never been faster. Sales reps are being asked to learn more, adapt quicker, and deliver results at an unprecedented scale.
Traditional enablement solutions are failing them. They're drowning in a sea of information, wasting precious time on tedious searches, and missing out on critical opportunities. And while enablement and marketing teams invest heavily in creating valuable content, much of it sits unused and forgotten.
This is why I started 窪蹋勛圖厙 eight years ago to create a simplified enablement experience that feels like a natural extension of a reps workflow, one that doesnt feel like a task or another box to check but instead happens naturally, in the moment, wherever work is happening.
We envision a world where mastering your ever-changing role, products and purchasing environment feels effortless. Where knowledge flows seamlessly as part of your daily workflow, readily accessible and instantly applicable.
We call it just-in-time enablement.
Just-in-time enablement for reps:
- Meets you where you are in any tool
- Understands what youre doing
- Recommends just what you need
Just-in-time enablement for leaders:
- Automatically delivers your content where its needed
- Measures content impact, usage and trends
- Identifies knowledge and content gaps
Its about delivering the right knowledge, training, and content precisely when needed, seamlessly integrated into existing workflows, creating a truly rep-centric experience.
A new and powerful ally in AI
Thanks to advancements in Artificial Intelligence (AI), the once-distant dream of providing every sales representative with a personalized enablement assistant is now a reality.
This year, we've made incredible strides in bringing the power of AI to sales enablement. Our new suite of intelligent AI features transforms how revenue teams learn, access, and manage knowledge, empowering them to be more efficient and effective.
With reps can get instant answers, messaging and guidance within any application, right when they need it most. And our analyze sales interactions (emails, calls, CRM opportunities and more) to proactively suggest the most relevant resources for reps to share with their buyers to drive deals forward.
Custom-branded and fully integrated into existing workflows, these new AI capabilities bridge the gap between company knowledge and sales rep performance, providing real-time assistance wherever needed.
Weve also embraced AI's potential to solve the silent killer of any enablement platform: content decay. Here are just a few of the AI capabilities we launched this year for content curators:
- AI editing: Generate, summarize, translate, or stylize content in one click using AI to save hours creating and updating content.
- AI deduplication: 窪蹋勛圖厙 AI automatically identifies and warns you of duplicate content
- Real-time sync: Sync content from critical content repositories to make content accessible everywhere.
- Insights and Analytics Dashboards to fuel data-driven decision-making
- And so much more!
These capabilities empower our clients to achieve their enablement goals faster. They can now create high-impact content more efficiently, ensure it reaches their teams wherever they work, and gain a clear understanding of its impact on revenue.
So, whats next?
As we head into next year, I couldnt be more excited for whats ahead. Together, were redefining what enablement can be, empowering revenue teams to move faster, win more, and perform at their very bestevery single day. The acquisition of Cquence, and the addition of their incredible founders to our team, allows us to move even faster in pursuit of that big vision.
The future of enablement is here, and were just getting started.
